3,000 single pictures hanging from a tree tied with a red thread: this is The Family Tree - l'Albero genio-logico, by Davide Bazzerla, now in Treviso

Treviso, December 24, 2012. I created in Treviso his first Family Tree, an urban installation which celebrates the associative power of the images and reflects upon the relation between digital image and material content.
I covered the whole tree by 3,000 single pictures, all different and all in black and white, tied with a unique red thread. Those 3,000 pictures are the result of my one-year long visual research published on my Facebook profile and on my photo-blog. Each picture is linked to the following one by some association, evocation, some visual or oneiric resonance. They can be seen on the web following this linear narration. Here on the Family Tree they appear simultaneously as a cloud. They can be approached, browsed and also taken away. They don’t belong to me, I’m using them as emotional triggers, designing a new emotional language.
The conceptual fil rouge on the virtual album is here an actual cotton red thread that ties around these cascades of pictures on each single branch of the tree. From a distance, the whole tree seems to be clothed by a texture of black and white paper leaves that softly vibrates at the least breath.

“Davide Bazzerla questions two main issues – says curator Giovanni Flore. One is how we experience the world of imagery on the web. We see, create, publish, post, manipulate, subvert, store thousands of images. This inflation makes our attention ephemeral and associative rather than cognitive. Back to paper is a way to fix that experience in a longer moment, giving strength to the material power of each single image. The second issue is about authorship. Those pictures do not belong to the creator but also they lost their own authors or owners. They are in somebody else’s hands”.

All pictures are printed on recycled paper, in black and white. The artwork is fully sustainable and the cotton red thread do not cause any harm to the tree. The Family Tree is the first of a series of installations of that kind in other urban locations. The exhibition is curated by Giovanni Flore in co-operation with Galleria XYZ, Musei Civici di Santa Caterina and Comune di Treviso.

Giovanni Flore, mobile: 335 1510873, email: giovanni.flore@libero.it